Client : Dane-Elec Memory
Business sector : B to C
Presentation :
Manufacturer and distributor of DRAM and FLASH memory for IT applications, telecommunications and digital cameras.
Media context :
DANE-ELEC Memory is looking to deploy its communication to the mainstream press, and to affirm and consolidate its presence in mass marketing.
Objectives of the press campaign:
The PR campaign sets out to show that DANE-ELEC MEMORY is a key player on the memory market. It seeks to actively promote DANE-ELEC MEMORY's expertise with the target core press and beyond, and make DANE-ELEC MEMORY an intuitive reference.
Strategy and tactics:
Strengthening media visibility by running 3 lines of communication:
Product offering – Corporate - Financial. Also, making DANE-ELEC MEMORY a reference on the memory market thanks to expert opinions and customer cases.
Tangible results obtained:
DANE-ELEC MEMORY is now considered to be one of the memory market's leading players. DANE-ELEC MEMORY regularly appears in both the mainstream and specialized press. The group enjoys more than 100 dedicated articles each year, ten or so interviews, and is now referenced with some of the biggest names in distribution.
